SALES FOCUSED
The Importance of Sales for the Success of a Business.
Marketing isn’t simply an important part of business success — it is the business. Everything else in the business depends upon marketing. Here are the basics of successful marketing:
WHAT IS MARKETING?
“The one thing that marketing is not, in the opinion of some marketing professionals, is the sales act itself, which is the result of marketing.”
The term “marketing” covers a lot of different activities — all associated with selling your company’s products and services. Advertising is the most obvious marketing activity, but so is consumer research, which better matches your product to consumer wants and needs. Product design, also, is a form of marketing, as it helps match your company’s products and services to known customer needs.
The one thing that marketing is not, in the opinion of some marketing professionals, is the sales act itself, which is the result of marketing.
STRATEGIC MARKETING
Marketing strategies encompass these activities:
•Determining the need for a product or service through consumer research and by observing and quantifying sales patterns of similar goods in the marketplace.
•Modifying existing products pr services or creating new products or services to match consumer wants and needs.
•Determining how best to reach potential customers to make them aware of your products and services and to persuade them to buy them.
•Creating marketing campaigns based on your determinations of the most effective way of reaching customers.
•Confirming customer relationships via follow-up sales campaigns and loyalty programs.
•Demonstrating scarcity.
•Developing a “we” bond between consumers and services, often by announcing the service first to a selected audience, and inviting consumers to participate in the development of the service or service launch.
•Interacting with social media, such as responding to consumer comments, whether favorable or unfavorable.
FINDING THE SHORTEST PATH BETWEEN THE CONSUMER AND THE BRAND
As social media has evolved and has become an important part of the consumer experience, successful companies have demonstrated a continuous involvement in social media, participating with timely campaigns aimed at their audiences.
CREATING CAMPAIGNS THAT RESPOND QUICKLY TO CONSUMER PREFERENCES
Companies that respond quickly to consumer preferences raise consumer awareness and increase brand satisfaction and loyalty.
– The Enchantment Team
